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Lights ON Broadway uses guided assignment. You can sponsor an open bulb on the sign, or choose to brighten an existing bulb connected to one of the historic stories of Broadway. The campaign team will help place it with care.

No. Supporters help relight the sign and keep its stories visible. The BROADWAY sign remains a shared cultural landmark.

Yes. Memories, nominations, and notes help the Living Wall grow and give the campaign more stories to share.

Yes. Companies, foundations, and major supporters can reach out to "Help Light a Letter." Recognition is tasteful and inquiry-based.

The BROADWAY sign carries 348 letter lights — 174 on each face, spelling BROADWAY on both sides.

Yes. All donations to the campaign are tax deductible. Lights ON Broadway is a community preservation campaign. All campaign contributions are securely processed and received directly by The Point Foundation for the FAB MAB restricted fund to restore the sign and keep the stage alive.